Before deciding to sunset a product, there are several signals that a product manager can look for. Here are some common ones: 1. Low usage or engagement: If a product is not being used or engaged with by its target audience, it may be a sign that it is no longer meeting their needs or that there is not enough demand for it. 2. High costs or low profitability: If a product is not generating enough revenue to cover its costs or is not profitable, it may not make sense to continue investing in it. 3. Technological obsolescence: If a product is based on outdated technology or is no longer compatible with newer systems, it may be time to consider sunsetting it. 4. Strategic alignment: If a product no longer aligns with the company's overall strategy or vision, it may not make sense to continue investing in it. 5. Market changes: If the market or industry in which a product operates undergoes significant changes or disruption, it may be necessary to reevaluate the product's relevance and potential for success. When considering sunsetting a product, it is important to communicate the decision clearly and transparently to customers and stakeholders. Additionally, it may be beneficial to explore options for transitioning customers to alternative products or services offered by the company.
Craft & Execution