If I were to design a travel feature for Instagram, I would focus on enhancing the user's experience while they are planning their trip. One idea would be to incorporate a feature that allows users to search for travel destinations based on their interests and preferences. For example, if a user is interested in outdoor activities like hiking or camping, they could search for destinations that offer those types of experiences. Once the user has selected a destination, the feature could provide them with a curated list of activities and places to visit, along with user-generated content (UGC) from other Instagram users who have visited the location. This could include photos, videos, and reviews from real people, providing the user with an authentic and personalized view of the destination. Additionally, the feature could allow users to create and save their own travel itineraries, including locations, activities, and reservations. This would streamline the planning process and make it easy for users to keep track of their plans in one place. Overall, by focusing on enhancing the user's experience while they are planning their trip, this travel feature would provide value to Instagram users and encourage them to use the platform as a resource for their travels.
Product Sense