Instagram could design several features specifically for the travel segment. One potential feature could be a "Travel Guide" that provides users with personalized recommendations for places to visit, eat, and stay in their destination city. This could be based on factors such as the user's interests, past travel history, and social connections. Another possible feature could be a "Travel Diary" where users can create and share visual stories of their trips. This could include photos, videos, and text captions organized in a timeline format. Users could also add location tags and hashtags to make their content discoverable to other travelers. Additionally, Instagram could offer integration with travel booking services, allowing users to book flights, hotels, and activities directly from the app. This could provide a seamless user experience and additional revenue streams for the company. Overall, Instagram has a great opportunity to leverage its visual and social nature to create a unique and engaging platform for the travel segment.