One of the most interesting and impactful projects I have worked on as a product manager was the development of a new feature for a mobile app that allowed users to track their daily water intake. This feature was important because staying hydrated is a critical aspect of overall health and wellness, but many people struggle to drink enough water throughout the day. To develop this feature, I worked closely with a team of designers, engineers, and data analysts to understand user needs and develop a solution that was both effective and user-friendly. We conducted extensive user research to understand how people currently track their water intake, what challenges they face, and what features they would find most useful. Based on this research, we developed a prototype of the new water tracking feature and tested it with a group of beta users to gather feedback and identify areas for improvement. Once the feature was launched, we continued to monitor user feedback and usage data to identify areas for optimization and improvement. We also developed a marketing campaign to promote the new feature and encourage users to try it out. Overall, this project was a great success and had a significant impact on user engagement and satisfaction with the app. It was also a great learning experience for me as a product manager, as it required me to work cross-functionally with a team of experts and to balance competing priorities and constraints to deliver a high-quality product.
Behavioural