Facebook created FB Lite to address the needs of users in emerging markets who have limited access to high-speed internet and smartphones with powerful processors. FB Lite is a lightweight version of the Facebook app that uses less data and is designed to work on slower internet connections and less powerful devices. By creating FB Lite, Facebook was able to expand its user base in these markets and provide a better user experience for those with limited resources. In addition to reaching more users, FB Lite also helps to reduce the amount of data used by the app, which is beneficial for users on limited data plans. Overall, FB Lite is a smart strategy for Facebook to meet the needs of users in emerging markets and expand its global reach.
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