Amazon got into the hardware space for several reasons. One of the most important was to create a more seamless and integrated experience for their customers. By developing their own hardware products, such as the Amazon Echo and Fire TV, they were able to provide a more unified experience across their ecosystem of products and services. Another reason was to gain a competitive advantage over other tech companies. By creating unique hardware products, Amazon was able to differentiate themselves from their competitors and offer new and innovative features to their customers. Finally, by developing their own hardware, Amazon was able to collect valuable data on their customers' usage habits and preferences. This data allowed them to better understand their customers and improve their overall product offerings. Overall, Amazon's foray into the hardware space was driven by a desire to provide a better customer experience, gain a competitive advantage, and collect valuable data on their customers.
Product Sense