Facebook launched FB Portal as a way to expand their reach into the smart home device market. By creating a device that allows for video calling and other forms of communication, they are able to compete with products like Amazon's Echo Show and Google's Nest Hub. Additionally, FB Portal is designed to be a social experience -- users can connect with friends and family through the device, and it also includes features like augmented reality filters and shared music experiences. From a product management perspective, FB Portal represents a strategic move for Facebook. By creating a physical device that integrates with their existing social network, they are able to further entrench themselves in users' lives and create new opportunities for engagement. Additionally, FB Portal allows Facebook to gather more data on users' behavior and preferences, which can be used to improve their advertising and other monetization efforts. Overall, it makes sense for Facebook to expand into the smart home device market with FB Portal, and the device's social features and integration with the Facebook ecosystem make it a compelling offering for users.