As a product manager, I would approach this challenge with a few key strategies in mind. First, I would conduct market research to better understand consumer preferences and buying behaviors. This would include analyzing sales data for both our company and the new competitor, as well as conducting surveys and focus groups to gather feedback directly from potential customers. Based on this research, I would identify areas where we can differentiate our product from the competition. Perhaps there are additional features or capabilities that we can add to our toaster to make it stand out, or we can focus on promoting the premium quality of our product and the benefits that come with that. Another strategy would be to consider new sales channels, particularly online. While our company may have limited online presence currently, we can explore ways to expand our e-commerce capabilities and reach a wider audience. This could include partnering with online retailers or building our own online store. Finally, I would work closely with the marketing team to develop a targeted and effective promotional campaign. This could include highlighting the unique features and benefits of our toaster, creating compelling ads and social media content, and offering special discounts or promotions to incentivize buyers. By taking a comprehensive and strategic approach, I am confident that we can successfully navigate this challenge and continue to be a leader in the premium toaster market. Note: This response is purely hypothetical and should not be taken as professional advice or guidance.