As a professional product manager, I would approach the task of starting a startup to help people volunteer more by first identifying the key pain points and motivations of potential users. Through user research and testing, I would aim to understand why people may be hesitant to volunteer and what would motivate them to do so more frequently. From there, I would work with my friend and team to ideate and develop a digital platform that addresses these pain points and leverages these motivations. This platform would likely involve features such as personalized volunteer opportunities, easy sign-up processes, and social sharing capabilities to encourage community engagement. To ensure the success of the startup, I would also focus on building partnerships with relevant non-profit organizations and community groups to increase the visibility and impact of the platform. Additionally, I would prioritize tracking and analyzing user data to continually improve and optimize the platform for user needs. Overall, I believe that a user-centered approach and strategic partnerships are key to creating a successful startup that helps people volunteer more.