You are PM for FB Marketplace, how will you set the goals/metrics? Follow-up, a metric you are tracking is increasing on FB Marketplace, but that same metric is reducing on IG shops and we are sure they are directly correlated, what will you do?

You are PM for FB Marketplace, how will you set the goals/metrics? Follow-up, a metric you are tracking is increasing on FB Marketplace, but that same metric is reducing on IG shops and we are sure they are directly correlated, what will you do?