As a product manager, the decision on what to launch should be based on a variety of factors beyond just the results of the ABC experiment. Here are some considerations: 1. Business Goals: Understand the overall business objectives and goals, and determine which option aligns best with those goals. 2. User Needs: Analyze user feedback and behavior to understand their needs and preferences. Consider which option better meets those needs. 3. Resources: Evaluate the resources required for each option, including development time, cost, and personnel. 4. Impact: Consider the potential impact of each option on the business, users, and other stakeholders. 5. Risks: Evaluate the risks associated with each option, including technical feasibility, market risk, and adoption risk. 6. Data: Look beyond just the results of the ABC experiment and consider other relevant data, such as past performance metrics, market trends, and competitor analysis. By taking a comprehensive approach to decision making, a product manager can make an informed and strategic decision on what to launch.