As the PM for Instagram Shopping, measuring success would involve tracking various metrics related to user engagement, revenue, and customer satisfaction. Here are some specific metrics that could be used to measure success: 1. Conversion rate: This metric measures the percentage of users who make a purchase after clicking on a product in Instagram Shopping. A higher conversion rate would indicate that the feature is effective in driving sales. 2. Average order value: This metric measures the average amount spent per order on Instagram Shopping. An increase in average order value would indicate that users are finding products they are interested in and are willing to spend more money. 3. Time spent on the app: This metric measures the amount of time users spend on the Instagram app. If users are spending more time on the app due to the shopping feature, this could be a sign of success. 4. Customer satisfaction: This metric measures user satisfaction with the shopping experience on Instagram. This could be measured through surveys or user feedback. High levels of customer satisfaction would indicate that the feature is meeting user needs and providing value. By tracking these metrics and others, the success of Instagram Shopping can be measured and improvements can be made to optimize the feature for both users and the company.
Execution