As a product manager at a vending machine company, designing a new line of machines for hotels/motels would require a thorough understanding of the target audience, their behavior, and their needs. Here are the steps I would take: 1. Conduct market research to understand the current state of vending machines in hotels/motels. This includes researching the types of products currently offered, the price points, and any feedback from guests. 2. Analyze the data to identify any gaps in the market that we can fill. This information will help us determine what types of products to offer and how to differentiate ourselves from the competition. 3. Conduct user research to understand the specific needs and behaviors of guests at hotels/motels. This includes understanding their preferences for products, pricing, and payment methods. 4. Based on the research, develop a product roadmap that outlines the features and functionality of the new vending machine line. This should include considerations such as the size of the machines, the types of products offered, and any unique features that will make our machines stand out. 5. Work with the engineering and design teams to create prototypes of the new vending machines. These prototypes should be tested in real-world settings to ensure that they meet the needs of our target audience. 6. Develop a marketing strategy that targets hotels/motels and communicates the unique features and benefits of our vending machines. This could include attending industry conferences, creating targeted advertising campaigns, and developing partnerships with key players in the hotel/motel industry. 7. Finally, monitor the success of the new vending machine line and make adjustments as needed based on feedback from guests and hotel/motel partners. This may include tweaking the product offerings, adjusting pricing, or adding new features based on changing needs and preferences. By following these steps, we can design a new line of vending machines that meets the specific needs of guests at hotels/motels and provides a unique value proposition that sets us apart from the competition.