As a product manager, there are a few potential innovative software products that could be built in the travel industry. One potential idea is a travel recommendation engine that uses artificial intelligence and machine learning to provide personalized travel recommendations to users based on their preferences, past travel experiences, and other relevant data points. This could help users discover new and exciting destinations that they may not have considered otherwise, and could also help them plan their trips more efficiently and effectively. Another potential idea is a mobile app that provides users with real-time information about flight delays, cancellations, and other travel disruptions. This app could use machine learning to predict potential travel disruptions and alert users in advance, giving them the opportunity to make alternative travel arrangements and avoid significant delays and inconvenience. Finally, a third potential idea is a virtual reality travel experience that allows users to explore new destinations and experience different cultures from the comfort of their own homes. This could be particularly appealing to users who may not have the time or resources to travel extensively, and could help them satisfy their travel desires from anywhere in the world. Ultimately, the key to building an innovative software product in the travel industry is to understand the needs and desires of your target audience and to leverage emerging technologies to create a product that meets those needs in a unique and compelling way.