As the PM for Facebook Pages, I would set the following goals and metrics: 1. Increase user engagement: I would aim to increase the number of likes, shares, and comments on Facebook Pages. The metrics to track this could include the number of engagements per post, the engagement rate over time, and the average time spent on a Page. 2. Improve user retention: I would aim to keep users on Facebook Pages for longer periods of time. The metrics to track this could include the bounce rate, the time spent on a Page, and the number of return visits. 3. Increase user acquisition: I would aim to attract new users to Facebook Pages. The metrics to track this could include the number of new likes, the number of new followers, and the number of new comments on a Page. 4. Improve Page ranking and visibility: I would aim to improve the visibility of Facebook Pages in search results and in users' newsfeeds. The metrics to track this could include the Page ranking in search results, the number of impressions a Page receives, and the click-through rate to a Page from search results or newsfeeds. 5. Enhance user experience: I would aim to improve the overall user experience on Facebook Pages. The metrics to track this could include user satisfaction surveys, the number of complaints or issues reported, and the time it takes to resolve reported issues. By focusing on these goals and metrics, I believe we can improve the overall performance and success of Facebook Pages.
Product Execution