To design a travel product for Instagram, I would first conduct research to better understand the needs and behaviors of Instagram users who are interested in travel. This research could include surveys, focus groups, and user testing of existing travel-related features on the platform. Based on this research, I would identify key pain points and opportunities for improvement in the user experience. For example, perhaps users struggle to discover new travel destinations or feel overwhelmed by the amount of travel content on their feed. To address these pain points, I would consider developing new features that make it easier for users to discover and organize travel-related content. This could include a dedicated travel section within the app, personalized travel recommendations based on user preferences, and tools for saving and organizing travel inspiration. In addition, I would explore ways to leverage Facebook's existing travel-related products and partnerships, such as the "City Guides" feature and partnerships with travel brands. By integrating these offerings into the Instagram platform, we could create a more seamless and comprehensive travel experience for users. Overall, my goal would be to create a travel product for Instagram that is not only visually appealing and engaging but also functional and useful for travelers of all types.
Product Sense