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1,400+ QUESTIONS & AI ANSWERS for PRODUCT MANAGER INTERVIEW
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Feel free to use this resource to check your own PM knowledge and prepare for interviews in any tech company including Big Tech or startup for positions such as product manager, CPO, or even CEO
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1,400+ Product Manager Interview Questions & Answers List
Facebook
Your team is proposing removing profile photo upload step in onboarding flow. What metric would you look at?
Your company wants to get into the business of food delivery for businesses
You're the PM of FB events - what do you do?
You're the PM of Facebook Birthdays. Birthday greetings drop one day - what do you do?
You're the PM for the Facebook Like feature. Like acceptance is down 5%, what do you do?
You're the PM for the "Verified" feature for Instagram, how do you measure success?
You’re the PM for newsfeed and you have to decide whether to show more videos or more events, what do you do?
You're the PM for Instagram Stories. How would you measure success?
You're the PM for Facebook Pages. What goals/metrics would you set?
You're the CEO of a startup and you want to do something innovative in travel. What should you build? (Only constraint is that it's a software product)
You're on the team for Instagram. Stories engagement is doing well but posts engagement is doing down. What would you do?
You're a PM for a startup, design a product for parking
You're a PM at Meta. Build a food delivery service for Businesses.
You just launched Instagram Video, how do you know if it is successful?
You are the PM of Instagram, how would you incentivize people to post more stories?
You are the PM of IG story before we launch, how would you set metrics for progress?
You are the PM for Verified Accounts - what are your product goals?
You are the PM for Metaverse. What would you build?
You are the PM for instagram threads. This is a standalone visual messaging app, helps people stay connected to their close friends (visual messaging). It is camera focused and allows users to share videos & photos.
You are the PM for Instagram Shopping. How would you measure success?
You are the PM for a robovaccum product at a fictional company. How would you define success for this product?
You are PM of FB IG stories, we just launched and thinking as part of launch to show a unit of our IG stories as a unit on FB feed instead of PYMK. How would you decide?
You are PM of FB Events and you saw an overnight drop in RSVPs by 10%. How would you go about determining what happened?
You are PM for FB. What product would you build to help people learn a new language?
You are a small startup, suggest a product in the health and wellness space.
You are a PM for Spotify, you are about to launch Podcasts on the platform. What metrics should you track?
You are a PM at Meta . Finding a doctor is really tough and we want to solve this problem. Help people find doctors.
You are a PM at Insta, design a restaurant finder
You are a PM at facebook, design a handyman app.
You are a PM and have to build a travel product
You and your friend starting a startup to Help people Volunteer more
You and I are building a start up to help people find restaurants during the pandemic.
Would you expand beyond 7 reactions on FB blue - like, love, laugh, sad, angry, wow, and care. Would I and how would you?
Why does Facebook Marketplace exist? What are it's goals?
Why did Facebook build marketplace?
Why create FB Lite?
When your team failed at something
What’s your ultimate career aspiration?
What’s your ultimate career aspiration?
What's your favorite video calling product? How would you define success metrics and goals?
What's your favorite hardware product?
What would you do to make sure FB employees do not feel lonely?
What would you define as the goal for FB's new user experience?
What would you build in volunteering space?
What would instagram design for travel segment?
What would be the goals for FB Groups
What travel feature would you design for Instagram?
What should Facebook do in the education field?
What should be the goal for live video?
What product would you build for people trying to find a handyman?
What one key success metric would you use to measure success of FB shops
What metrics would you use to assess Facebook Pages?
What metrics and goals would you focus on for Instagram stories?
What metric would you look at to decide have autoplay videos on newsfeed?
What is your favorite product and how can you improve it?
What is the success metrics for FB stories?
What is the goal for FB Lite?
What is the difference between horizontal and vertical integration
What goals would you set if you were the PM for Facebook's fundraiser feature
What goals would you set for Reels recommendation engine.
What goals would you set for growth for Facebook Lite?
What goals would you have for FB MarketPlace
what goals u set and how u measures success for Fb search
What goals and success metrics would you set for buy & sell groups?
What are the success metrics for a video conferencing app (like Zoom)
What are the goals for FB Pay?
We're launching hashtags on Instagram for the first time. What are your goals?
To what do you attribute your success?
To what do you attribute your success?
There has been a drop in number of groups created. Why?
Success Metrics on Instagram Shops. What about FB Shops - will you use same there.
Success metrics for live video at growth phase
Solve the parking place problem (as a meta app or other company)
Should Meta get into the space of activity tracking?
Should Meta get into the Learning business?
Should Meta design a product for pet owners; if yes, describe it and how you would design.
Should FB remove Profile Picture?
Should Facebook get into the education space?
Should Facebook build a product to help a user find rental housing? If so, what does that product look like?
Set the North Star metric for FB Live. Followed by trade-off to evaluate PYMK vs more Live content on FB.
Set the goal for Admins for Facebook groups.
Set goals for FB Pages
Set Goals for FB Marketplace? How would you decide to build a "Products You May Wanna Buy" on Newsfeed?
Set Goals for FB Lite
Set goals for FB events
Set goals for FB Dating. Let's suppose Ads PM asks you to introduce Ads inside dating product. You ran an A/B test and saw that it drops engagement. What would you do about it?
Set goals for FB Dating.
Set goals for Facebook stories
Set goals for facebook pages.
Set goals for Facebook dating
Set goals and metrics for Instagram Stories
Set a success metric for buy and sell groups
Set a goal for Facebook Live
Scroll to the second screen on your phone and pick an app you don’t normally use. Set goal, define metrics, and set an incremental goal that would drive the top line metric
Profile Pictures are mandatory today. What if it was made optional going forward. Evaluate.
Product to enable people to offer/take help in their local community
PM for Instagram Stories. Goals and metrics?
PM for Facebook Rooms. Set Goal and Success Metric.
PM at Meta. Why did Meta build FB Events? How would you measure the impact and success of FB Events?
PM at Meta. How would FB enter the fitness market?
PM at IG, build a product to help people plan travel on IG
Google
Youtube upload has dropped by 15% in last few days. What are the factors you will look into
Youtube shorts view time is up by 10% and youtube watch time is down by 5%
Your favourite Google product. How will you improve it? Why do you want to join Google?
You're the CEO for a taxi company. Would you invest in driverless cars? Why or why not? What would the MVP look like?
You're a PM at a vending machine company. Your CEO asks of you to design a new line of vending machines to be placed at Hotels/Motels. What would you do?
You have a teleportation machine. It costs 50k to make it and free to use. How would do make GTM plan and monetization?
You are the PM of a ride-share app. What features would you create to prepare the company for autonomous vehicles?
You are the PM for Windows phone division. How would you go about a relaunch?
You are the PM for the google Hardware. Can you explore opportunities in the shower/bathroom area?
You are running an ABC experiment ABC and both tests are doing exactly the same how do you decide what to launch
You are PM wit Google Shopping. You have to design a system to implement faceted search. Eg: If user types search string 'Television' in the search bar, it should automatically present relevant filters based on the category. In this case, size, brand, price, type etc. How would you go about it?
You are PM for Google Maps. Google is considering providing mapping for indoors. Should we do it?
You are planning to start a grocery store. How many manual checkout and automated checkout aisles would you have?
You are being hired to colonize the Jupiter planet. Let's start with estimating the surface area of Jupiter. What do you do? How do you colonize? What do the colonies look like?
You are a startup with unlimited photos and you have a design a competitive product against Google Photos
You are a PM for a startup that has video conferencing technology. what would you do?
You are a PM at Google Workspaces for Education. Should Google launch a Tablet alongside Chromebook?
Write a code to increment an array of digits (0 to 9)
Would you continue to invest in Nest? What will you do as Nest PM?
Work for Toaster company, premium technologically advanced toaster, 8 slices in 20 seconds, 500$. Sales mostly via retail, very limited online presence.
New competition same features half the price they have mainly online sales. What would you do?
Will you launch a separate app for YouTube Music? If so, design the experience.
Why is Google investing in self driving cars?
Why Google? What should Chrome do next?
Why Google
Design a Grocery store for the elderly - You are Amazon
Why does Google Maps exist? What are the threats/ opportunities?
Why do you think Facebook launched FB Portal?
Why did Amazon get into the hardware space?
Which metric do you think is the most important for Google Photos
Which industries are going to get affected by autonomous cars -
What's your least favorite product? Why? How would you address it?
What's your favourite product and how would you improve it
What's your favorite product? How would you improve it?
What's your favorite app and why? How would you improve it?
What would you do for Google maps in a future where self driving cars are the norm?
What would you do as Delta CEO
What would you build with a teleportation device?
What would you build if you're a startup in the Food Delivery space? How do your solutions compare with what's in the market? What success metrics would you measure?
What signals do you look for before deciding to sunset a product?
what should google do in 5 years with all the tech innovations happening?
What product will you design for companies that are moving towards permanent work-from-home model?
What is your favorite product?
What is your favorite non google product? Why do you think it better than other competitor products? What do think about the strategy for it in the future? (My answer is Airbnb, compare with booking, how Airbnb model different or similar to Uber)
What is your favorite Google product and why? (Maps) How would you improve Maps for local businesses?
What is your favorite app? How would you improve it?
What is you Favorite product and what improvements you can make? Design the improvment.
What is the number of photos uploaded to Google Photo
What is the next Gen for Google Maps?
What is the most annoyed and favorite product at the same time? And why, how will you improve the product
What is the market size for commercial space travel?
What is the app on your mobile that you hate the most and how you would improve it ?
What is one of the physical products around you that you love and why?
What has changed since the 1990s (days of AOL) to make the internet faster?
What are the top 3 next big technologies that Google should know of? Implement one of them
What are the top 3 headwinds and tailwinds of e-commerce
What are the success metrics for WhatsApp?
What are some challenges in data privacy?
Update Craigslist
The time you had to deliver Negative Feedback to a colleague
Tell me about a product you love, but you can't get any of your friends to adopt.
Tell me about a product that you use regularly and you don’t like. How would you improve it?
Tell me about 4-5 products you have used in last couple of years which you liked.
tell me a product which has great potential to succeed but fail, and why?
Tell me 3 favorite Google products. What is your favorite one and how would you improve it?
Target online is launching a new feature to show suggested item when a person is
on a product page online. What will be the launch metrics?
System design. How would you design the architecture for a 2 player online crossword puzzle game?
Should Lyft enter food delivery business
Should Google offer an AirBnB competitor?
Should Google get into the in-flight advertising business?
Should google get into ride sharing business , if yes how many cars will it need for a mid size city
Should Google Enter the Food Delivery Business
Should Amazon increase the price of Prime Membership? If so, estimate the revenue generated or lost.
Should Amazon enter smart phone business
Searching for certain topics is often frustrating, e.g., parenting advice. Brainstorm some solutions for that.
Pick your favorite city. How long would it take to get Google Street View images for the entire city
Pick an object near you. What attributes do you consider as important for this product. How to improve it?
Pick an app you use often. What would you do to drive more engagement?
Pick a favorite product, imagine you're a start up, design a competitor product
One day all of New Yorks Google maps street view is lost. What is the cost of rebuilding it?
On a Google Home device, how does "Okay Google" work on the device and when it's sent to the cloud?
Number of aircrafts in flight right now
Name a technology you like. Design a product using the technology.
Make an argument for offering some free storage space to Google Photos users.
It is post COVID and employees need to come back to the office. How would you design a system for employees to book desks.
Improve the Youtube experience for users in the age group X+ in country Y to increase conversion
Improve the airport security experience
Improve Google Pay for busy people
Improve Google Glass if the price can be dropped to $10
Improve Coffee Machine?
What is stickiness of Coffee Machine?
After the design, what would you say to Nespresso CEO in the lift in 2 mins?
Improve a product which has not reached its full potential. Write a IRD which helps product to reach full potential.
Imagine your company created a Teleporter. Describe for me what it looks like? How do you roll it out?
Imagine you're the VP of Chrome and Android. What is your 5 year plan?
Imagine you're the CEO of an electric scooter startup. You want to launch in a new city. How would you differentiate yourself from the market?
Imagine you own a wildly successful food truck, and you want to scale it up. How would you do it?
Imagine you have technology that can enable infinite bandwidth and near zero latency what will you do with it?
Imagine you are PM for Android OS, how would you think about battery optimization
Imagine we have come up with a mood api which enables real time access to anybody's mood. What should we do with it?
Imagine a technology that collects every signal off the human body
What would you do with it? What signals you want to gather?
Imagine a situation where you see a co-worker struggling to make his voice heard, how would you approach this?
If your engineering team wants to do a bug fix and your sales team wants to impliment a new feature. How do you decide which one to do - you can only ever do one.
If you were to write an algorithm to solve hangman what would that look like
Amazon
What's the most interesting/impactful project you have done
What would be your product strategy if Jeff would ask you to develop contact less grocery store?
What is the most challenging project you have been on?
What data analysis you will perform to launch new physical product?
Tell me of a time when you had to deep dive and dig data to solve a problem
Tell about amazon product marketing strategy
Should Amazon sell live animals?
How would you design a test to measure the success of using a gift card promotion to get Prime members to download the Prime mobile app?
How will you sell TVs on Amazon Prime
How do you prioritize between features?
How do you price Amazon S3 new tier
how do you handle a conflict with your leadership?
Design a toll system for highways.
Design a simple video conferencing application like Zoom.
Design a file download API. A client will send the URL of the file they want to download.
Can you describe your most difficult customer and how you were able to handle their needs?
Any process change you suggested that became norm later on
1. Time in which I had to balance needs of customer w/needs of business
2. Time in which I faced a complex problem and had to dig deep into the details to figure out solution
3. Time in which I had to take a calculated risk where the situation was very critical and had a short deadline
1. Tell me about a time you needed to make a product tradeoff
2. Tell me about how you built a roadmap
3. Tell me about a tech product (HW) you like - how would you improve it?
4. Tell me about a product you've built that you're proud of
1. Tell me about a time when you proposed a novel idea for a solution.
2. Tell me about a time when you faced a significant and unanticipated problem. How did you solve it.
1. Give an example of a mission or goal you didn’t think was achievable. What was it and how did you help your team try to achieve it. Were you successful in the end?
2. Tell me a time that You were half way meeting a goal, but you had to pivot because you found the goal might not be right
Doordash
You're PM in AirBNB and need to improve post-booking customer experience
you are PM for opentable, solve for the worst post booking customer experience
Which app have you used for finding an apartment? How would you improve it?
What problems does [insert your favorite music app] solve for?
What do you like about Spotify? How would you improve it?
What could be the reasons if there is a 10% booking deline
Pick an app that you like to listen to music/podcasts. What this app's goal, what it does well, what can be improved? Of improvements, which one to prioritize to increase engagement.
Imagine you are the PM for Opentable, solve the worst post booking experience.
How you improve in store top line sales at Target by running a price promotion?
How would you improve the worst post-booking experience on Opentable?
How would you improve the worst post-booking experience for an Airline?
How would you improve the worst post booking experience at OpenTable?
How would solve worst post booking experience at OpenTable?
How would improve OpenTable's post booking experience?
Design a product for the worst post confirmation experience on OpenTable
Build the payment API for a charity event.
Assume you are PM at Airbnb, there are two problems to solve: customers being unable to check-in, and customers having a dirty place. How would you prioritize?
As an engagement PM for podcast app, how would you improve it?
As a PM for TaskRabbit, design solution for worst post booking experiences
Add a healthy option for DoorDash
1. How to improve worst post booking experience for open table?
2. Pick either a travel or music product - 1) what problem does it solve? 2) what's good about it? 3) what's will you improve? 4) If you want to increase engagement, what would you build?
Microsoft
You’re the PM for what’sapp and you’ve $1B of investment, what would you do?
You work in an ice cream shop and step into the back for a few minutes. You return and see a large group of people waiting. How would you serve them?
How would you increase revenue of MS Powerpoint?
How would you design a cafeteria app for employees
How will you improve the Google Map for remote area for non technology oriented people
Design an Uber app for people with disabilities
Design an expense management system
Design an application to enable citizen capture and access their medical information.
Design an app for people with Celiac disease.
Design a vending machine. Decide what you want to sell.
Design a tourist assign that's more accessible for tourists.
Design a tool to collect customers or users' feedback on an App(any app)
Design a solution for family to have safe digital experience.
Design a smart elevator.
Design a radio alarm clock for next generation.
Design a phone for a 1-3 year kid
Design a Kiosk for people in rural area to find manual jobs
Design a globe.
Design a fridge for a person in a wheelchair
Design a door (for the visually impaired)
Design a data pipeline for file processing to ensure completeness and reliability
Design a blender (for the visually impaired)?
Can you design a cab sharing service inside a chat application
Coinbase
You are the PM at G, design a new car wash experience.
What's the most complex system you have designed or contributed to?
What metrics would you track to 10x the content consumption of Spotify
What are your favorite 3 products? Pick one and improve it.
What are the goals and success metrics of AirBnB Experiences?
Should Coinbase be in the NFT space and if so in what capacity?
say you have a 50% increase in customer support tickets, what would you do?
How would you integrate social on coinbase's platform?
How would you grow Spotify by 20%?
How would you design a marketplace for NFTs? What unique features or experiences?
how will you design a borkerage/ investing app for Facebook?
Give a couple examples of heavily used products that are poorly designed (e.g., google calendar, gmail)
Design a subway system.
Design a peer-to-peer lending product on Facebook
Design a Buy & Lend product for Meta
Build an alarm clock for the blind
- Tell me about a time you had to juggle multiple high priority projects, how did you deal with that?
- How do you prioritize features?
- How would you define tech debt?
- How do you view tech debt in the overall planning process?
- How do you prioritize tech debt against other features?
- Tell me about a time you had to deal with tech debt, and what approach you took.
- How would you manage a sudden shift in priorities?
Lyft
You are the PM of a multi-brand retailer (target, walmart, etc.). Improve the online shopping experience.
What metric would you track for Lyft debit card program
How would you design Lyft for commuters?
How would you design Lyft dynamic pricing
How to pick route for self driving car public beta? How to diagnose a hypothetical situation for a data anomaly self-driving car operation
How do you know there are enough drivers for the # of deliveries at any given time and area.
Design Lyft for Delivery
Design Lyft for commuters
Design an app for making someone a better cook
Design a dashboard for Spotify C-suite
Deign lyft for large party
Adobe
Y-O-Y MAU is down for Instagram’s video format. How would your growth strategy be to improve it
How would you set goals for Facebook Events
How would you come up with a Strategy to improve Youtube
Design an IOS Smartwatch for Tesla owners
Earnest
Etsy
“Imagine…” Interview Questions
The "imagine" question interview is a popular technique that hiring managers use to evaluate a candidate's creativity and problem-solving skills.
“How would you…” Interview Questions
This type of question is designed to gauge a candidate's problem-solving skills and creativity by presenting a hypothetical scenario and asking the candidate to explain how they would handle it.
Google Product Manager Interview Q&A
In preparing for a Google Product Manager interview, it is important to be familiar with the types of questions that may be asked. Some common topics include product design, customer research, and business strategy.
Google
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Microsoft Product Manager Q&A
As a Microsoft product manager, you can expect to be asked a wide range of questions during interviews.
Remember, the key to success as a Microsoft product manager is to be prepared, knowledgeable, and adaptable. With the right mindset and skillset, you can excel in this exciting and rewarding role.
Facebook/Meta Product Manager Interview Q&A
To prepare for a job interview, it's important to practice answering common questions. Examples of such questions include "What is your favorite Facebook product and why?", "How would you prioritize features for a new product launch?", and "How do you manage competing priorities and stakeholders?”
Facebook
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